Mustika Ratu just launched a new product line called “Beauty Queen”. This new line aims to care for the consumer’s skin, and to keep their youth. As the name suggest, Mustika Ratu wanted to plant the image of traditional Indonesian Queen on the product.
To clearly sell the image of a “queen”, we created a beauty video aimed at Indonesian women. For the video. we collaborated with Kevin Liliana, Miss International 2017, and Ariska Putri Pertiwi, Miss Grand International 2016, both respected figures in the beauty world.
The finished video was then screened on movie theaters around the nation, and uploaded to Youtube, garnering over 35.000 views